CCTV Camera can facilitate retail industry to study customer interest.

Retailers need to enhance the use of CCTV cameras to deal with the shoplifters and protest themselves. Middleton-based ID Technology Group tells its customers that they can use the surveillance system to examine the footfall and customer interest.

 

The security and surveillance technology is being used progressively as a tool to examine staff and customer behavior. Movement sensors in some security cameras can pick up when shoppers are in certain area and activate multimedia displays, which market directly to the customer.

 

The company mainly installs CCTV cameras for surveillance along with the retail security tags, barriers and access control technology.

 

Managing director Andy Gillies (as quoted on http://www.crainsmanchesterbusiness.co.uk) feels that CCTV has other uses too. “Let’s say the tagging gates go off in store. We want to make sure that staff are firstly approaching that member of the public, but also that they are doing it in the right way and not putting their well-being into danger, It’s a positive thing — and a useful training tool, it’s not just for covert surveillance to catch people taking money out of the till.”

On the other hand clothing retailer Flannels, headquartered in Trafford Park, which has more than 10 shops across the country uses CCTV camera for security purposes and not to monitor footfall, sales or areas of customer interest. “We prefer to use human beings, we find them committed to the task and superior,” said managing director Neil Prosser.

Source: http://www.crainsmanchesterbusiness.co.uk/apps/pbcs.dll/article?AID=/20080721/FREE/929819828